Episode 16 – How to Improve Your Book of Business (for CPA firms)

By Charles Hall | Podcast

Nov 08

Over time CPA firms naturally pick up undesirable clients. And these clients can adversely affect the value of your CPA firm’s book of business.

For example, 20% of your clients may take 35% of your time and yet bring in only 15% of your income. Some clients take an inordinate amount of time and are difficult to deal with (though, thankfully, this is usually not the case). And these undesirable clients can weigh negatively upon you (the CPA firm owner) and your business value.

In this podcast I talk about three important factors in valuing your book of business:

1. Types of services

2. Payment history of clients

3. Realization

Changing the composition of your client portfolio makes all the difference. Listen now to better understand why–and for solutions. 

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About the Author

Charles Hall is a practicing CPA and Certified Fraud Examiner. For the last thirty years, he has primarily audited governments, nonprofits, and small businesses. He is the author of The Little Book of Local Government Fraud Prevention and Preparation of Financial Statements & Compilation Engagements. He frequently speaks at continuing education events. Charles is the quality control partner for McNair, McLemore, Middlebrooks & Co. where he provides daily audit and accounting assistance to over 65 CPAs. In addition, he consults with other CPA firms, assisting them with auditing and accounting issues.

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